What do you stand for?



When I first met my husband, Michael, I asked him  ”What do you stand for”?  He said “I stand for the True, the Good and the Beautiful”. I then wondered to him why. He simply replied “If you do not stand for the True, then you stand for that which is False. If you do not stand for the Good, then you stand for Evil. And if you not stand for the Beautiful, then you stand for Crassness”. What do you stand for?

7 Billion Geniuses!


Now you can see why we are so excited for the Tiossan Schools!

Indeed, Michael Strong, husband to Tiossan founder Magatte Wade, will be designing and implementing the academic program for Tiossan Academies in Senegal, to which 50% of our profits are dedicated. We thought the Tiossan Tribe would be interested in learning more about details about our Bottle of Ambition Project.

You’re Not Pretty Enough

As soon as I saw this video, I forwarded it to someone I respect for his independence of mind. He said that while watching it he realized how powerful this issue is for 99% of people in the developed world and he was so glad that it didn’t apply to him.

He thought he was above all of it.

But then he thought of how to this day he still hesitates to laugh because a friend told him he was ugly when he laughed back in high school. It also reminded him of how fearful he felt when he first met a woman he loved because he thought that she would not be attracted to him.

Yes, this is a really huge issue for all of us in the modern world.

I’d like to think that in more traditional cultures it was much, much less of an issue. In traditional cultures, with much smaller communities in which everyone knew who treated others well and who did not, one’s character was more important. One’s looks were less important.

But now everyone is exposed to the cult of the beautiful person always and everywhere in the hundreds of visual images we are exposed to every day. We see more “beautiful people,” often artificially enhanced, every hour than traditional people did in their entire lifetimes.

Unless we get this under control we can look forward to a world of nonstop plastic surgery and then genetic engineering as we see an arms race to use technology to make us and our children into “beautiful people”. And my fear is that such an obsession will happen to the detriment of what really matters.

I know some young billionaires guys who are already using their billions to go there. Following the example of Nip/Tuck they want to handcraft less-than-perfect women to make them even more perfectly f****able for their playboy pleasures.

That is why I thought the time for Tiossan had come.

Interview with Michael Strong on Socratic dialogue at Tiossan Schools


Today we are sitting down with Michael Strong, husband to Tiossan founder Magatte Wade. Michael will be designing and implementing the academic program for Tiossan Academies in Senegal, to which 50% of our profits are dedicated. We thought the Tiossan community would be interested in learning more about details about our “Bottle of Ambition” project.

Hi Michael, thanks for joining us today. Can you tell us why the Tiossan Academy will feature Socratic dialogue?

I’d be happy to. The most important reason is to develop students’ abilities to be confident independent thinkers and creators. In traditional education, teachers lecture and students take notes. They are completely passive recipients of knowledge. In the dialogue sessions I’ve developed, students work through intellectually difficult materials on their own, learning to defend their own ideas while learning to read challenging texts and thereby become confident, articulate advocates of their own beliefs. I want to help the next generation of Senegalese to be confident and capable enough to stand their own ground against anyone on earth while developing their original visions.

How does Socratic dialogue fit with Montessori?

Montessori education is primarily an approach to pre-school and elementary education that does a brilliant job of developing capable independent learners. Several leading Montessorians regard Socratic dialogue as an appropriate secondary school sequel to Montessori elementary education because it continues to develop capable independent learners, but with regard to more abstract materials than are used in Montessori education, which is focused on the concrete. In addition, in Montessori elementary education, children are expected to work independently, whereas in Socratic dialogue we work in groups. This is developmentally appropriate because children become much more socially-oriented as they enter adolescence.

How does it integrate with Senegalese culture?

Socratic dialogue itself is culturally neutral – it is simply the art of asking questions to clarify the foundations of opinions. As a consequence, we can use texts from Senegalese cultural traditions along with texts from other global cultures. Our primary purpose will be to provide young minds with “The Habit of Thought” (the title of my book on Socratic dialogue). The content of what they think about will be very focused on how to remain true to their cultural roots while developing the ability to become global citizens in the 21st century.

How does it promote creativity and entrepreneurship?

The Senegalese are naturally creative and entrepreneurial – Dakar is the music capital of Africa and the Senegalese diaspora are entrepreneurs around the world. Our job is not to develop creativity and entrepreneurship – it is to provide a world-class education while not killing the naturally creative and entrepreneurial spirit of the Senegalese. Existing education in Senegal is too often a top-down neocolonial approach in which an antiquated French education is forced upon young Senegalese students. The result is that those who complete such an education are often removed from their Senegalese roots and trained in passivity and dependence rather than developed as entrepreneurial creators.

What is your background?

I spent fifteen years creating innovative K-12 schools in the U.S. based on Montessori, Socratic, and entrepreneurial principles. One of the private schools I created was the most academically advanced school in the U.S., a charter school I created was ranked the 36th best public high school in the U.S. I have consulted for schools and universities around the world. I especially love liberating young minds.

And, of course, I’m married to the fabulous Magatte Wade, the most beautiful and visionary woman on earth, with whom I’ve spent many months in Senegal. I feel very at home there and love the Senegalese culture. I look forward to spending even more time there creating the Tiossan schools.

We’re back and better than ever!

We’re not “just another” beauty brand.

We’re also trying to make the world a more beautiful place. After a several month hiatus, we are ready for our “coming out” party. We have taken the time to truly define who we are and bring that uniqueness to the forefront with a new look, fresh product, and a renewed sense of purpose.

Here at Tiossan, we believe that beauty lives in every woman. With our luxurious line of products, Tiossan aims to better the world we live in, all while making women feel beautiful. Only using the finest natural ingredients, the Tiossan line is paraben-free, phthalate-free, cruelty-free. gluten-free, vegan, and amazing! A brand that’s dedicated to a mission, 50% of the profits from our purpose driven bottles are devoted to creating innovative schools in Senegal. Nurturing our Tiossanas inside and out, we hope to instill confidence and encourage entrepreneurial innovation on the global stage allowing tomorrow’s Senegalese creative geniuses to have every opportunity they deserve. Paving the way and representing women everywhere, we have 4 very distinct brand ambassadors; Femme, Flamboyante, Fatale, and Terranga.

Everyday is an opportunity to share our inner light with the world. And the beautiful thing about being human is that our inner light is always evolving. At Tiossan, we believe there are 4 distinct shades or colors to all of our personalities. Depending on how we feel, our beauty can manifest as Fatale, Flamboyant, Femme or Terranga…. sometimes we are one of them, sometimes we are two of them, and on some very special occasions you may be all of them rolled into one. Everything in life is transient, as are these moods. So when you come into one, own it, cherish is and share these truly beautiful colors of your personality with the world. If you’d like to learn more about our lovely Tiossanas, take a look at our Twitter and Facebook pages to truly understand the essence of our four ambassadors.

Our new look is an homage to both our Tiossanas and women everywhere. We hope you love it just as much as we do! Join Tiossan in our efforts to promote ethical gorgeousness by purchasing our sumptuous, exotic products on our site, tiossan.com. Thank you for taking the time to read this and don’t forget to visit our brand new boutique in Hudson, New York!

Conscious but more importantly Humane Corporations

My husband is at the Conscious Capitalism CEO Summit in Austin while I was working in our hotel room when he texted me this link about a Southwest airlines pilot delaying a flight so that a grandfather could see his 3 year-old murdered grandson before they pulled the grandson off of life support.  When he returned to the room he told me the back story that Colleen Barrett, President Emerita of Southwest, had told to the Conscious Capitalism audience:

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